Red Rock Veterinary Health
A Fear Free® certified vet in Colorado Springs was losing new clients before they ever called, because when pet owners searched for a vet in the city, the practice was nowhere on the first page. I rebuilt their site and their local search presence from the ground up. In 13 months they went from 236 to 701 organic ranking keywords and now hold page one of Google for every major vet search in Colorado Springs.
Results: grew from 236 to 701 organic ranking keywords in 13 months and now holds page one of Google for every major vet search in Colorado Springs, with 180% year over year traffic growth.
- Client
- Red Rock Veterinary Health
- Industry
- Veterinary Services
- Launched
- June 2025
- Team
- 1 developer
Red Rock Veterinary Health: grew from 236 to 701 organic ranking keywords in 13 months and now holds page one of Google for every major vet search in Colorado Springs, with 180% year over year traffic growth.
The numbers that mattered most to Red Rock Veterinary Health, sourced from Search Console, Semrush, and analytics.
Organic ranking keywords in 13 months since launch (+197%)
Google rankings for every major Colorado Springs vet keyword (6,000+ monthly searches)
Year over year growth in US search impressions
Where they were stuck.
Red Rock is a Fear Free® certified practice in Colorado Springs, exactly the kind of vet pet owners want. The problem was that almost nobody could find them. Their old Squarespace site ranked for about 236 keywords, and nearly all of it was their own brand name and long tail noise, not the searches that bring in new patients. Type veterinarian colorado springs, vet clinic colorado springs, or animal hospital colorado springs into Google and Red Rock did not appear anywhere a pet owner would actually look. Every one of those searches, thousands of them a month, was going to a generic animal hospital instead. In local search, if you are not on the first page you effectively do not exist, and that was quietly costing Red Rock new clients every single day.
What we built.
I rebuilt the site from scratch and rebranded it around their Fear Free® approach, the thing that actually sets them apart. Every service got its own page with clear, upfront pricing, and I engineered the local SEO to win Colorado Springs: local business schema, content written around the exact searches pet owners run, and pages built to load fast and read well on a phone. The goal was simple. When someone in Colorado Springs searches for a vet, Red Rock should be the practice they find first, and the site should make it obvious why they are the one to call.
The data behind the rankings.
Rebuilt the site's local SEO foundation from the ground up: semantic HTML, local business schema, location-specific service pages, and intent-matched content. In 13 months since launch, organic ranking keywords grew from 236 to 701 (+197%). The site now holds first-page Google rankings for every major non-brand vet term in Colorado Springs: 'veterinarian colorado springs' (#7, 720 vol), 'vet clinic colorado springs' (#7, 1,300 vol), 'animal hospital of colorado springs' (#7, 1,300 vol), 'vets in colorado springs' (#7, 720 vol), 'animal hospitals colorado springs' (#5, 480 vol), and seven more, combining for 6,000+ monthly searches captured on page one. US search impressions grew 180% year-over-year, and the site now drives a steady stream of new-patient inquiries through the contact form.
Keyword Growth
Red Rock Veterinary Health • Semrush organic positions
Top Keyword Wins
Currently ranking on Google • Source: Semrush
| Keyword | Position | Monthly Volume |
|---|---|---|
| animal hospitals colorado springs | #5 | 480 |
| animal hospitals in colorado springs | #5 | 210 |
| veterinarians colorado springs | #6 | 170 |
| vet clinic colorado springs | #7 | 1,300 |
| animal hospital of colorado springs | #7 | 1,300 |
| veterinarian colorado springs | #7 | 720 |
| vets in colorado springs | #7 | 720 |
| vet colorado springs | #8 | 390 |
| veterinary clinic colorado springs | #9 | 480 |
| emergency vet clinic colorado springs | #9 | 260 |
| colorado springs veterinary | #9 | 210 |
| emergency vets colorado springs | #10 | 260 |
Top non-brand commercial keywords. Pulled directly from Semrush, verifiable in Google search.
How we built it.
The technical decisions that shaped the work.
Frontend
Built with Next.js 15 and TypeScript for a robust, type-safe application with the latest React 19 features. Tailwind CSS v4 provides professional styling with custom veterinary brand colors (deep red #B31B1B primary with dark gray and light gray accents). Framer Motion powers smooth animations throughout the site.
Content Management
Sanity CMS integration provides a user-friendly content management system for non-technical staff to easily update services, pricing, team information, and blog content. Custom schemas were created for all content types with proper validation.
Performance
Achieved exceptional performance metrics with 94/100 PageSpeed Performance, 91 SEO score, and 100/100 Best Practices. Implemented image optimization, code splitting, lazy loading, and edge caching for sub-second load times on all pages.
Key features.
Every capability built into the project.
Tools & Technologies
7 technologies powering the build, end to end.
“The new website has transformed how pet owners discover and connect with our Fear Free® practice. The comprehensive service pages and easy navigation have made it simple for clients to understand our approach and book appointments online.”
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